History of the Jaeger-LeCoultre Reverso
On March 4, 1931, René-Alfred Chauvot patented his design of a “wristwatch which can slide on its base and flip over on itself,” soon to be called the Reverso.
Earlier that winter, while traveling through India, César de Trey, a Swiss businessman and avid watch collector, attended a polo match at a club of British army officers. An officer that had played in the match and broke the glass of his watch challenged de Trey in conversation to create a timepiece strong enough to withstand the rigor of the sport.
Upon return, de Trey discussed the idea with Jacques-David LeCoultre, owner of the LeCoultre Manufacture, which could provide the movements for the new creation. LeCoultre proceeded to contract the firm Jaeger S.A. to assist in the creation of the iconic reversible case. Jaeger then hired aforementioned French designer René-Alfred Chauvot, who came to invent the unique design and construction.
Together, the team created a classic and elegant watch with a modern twist. The flipping movement of the dial protected it from environmental shocks and everyday wear, and the reverse side offered a sizeable surface for personalization and customization.
The Jaeger-LeCoultre Reverso is a classic watch that has stood the test of time and continues to stay relevant among watch enthusiasts. Beverly Loan Company loans against and purchases Jaeger LeCoultre, in addition to other watch brands, including Cartier, Rolex and Audemars Piguet. Specialists are also on hand to assist with gold and diamond jewelry and fine art. Please contact Beverly Loan Company with any inquiries at 310.275.2555 or visit the office at 9440 Santa Monica Boulevard, Suite 301, Beverly Hills, CA 90210.
This entry was posted on Monday, January 28th, 2019 at 4:58 pm
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