Beverly Loan Company has been in business in Beverly Hills for over 76 years and has had the privilege to loan against and purchase some very important jewelry tied to Hollywood. From vintage diamond jewelry used in big motion pictures, to custom signed pieces created to honor a famous celebrity – the expert gemologists at Beverly Loan have seen it all.
“Film stars have been visiting Beverly Loan Company since its inception in 1938”, says Jordan Tabach-Bank, owner of the famous pawnshop and grandson to its founder Louis Zimmelman. “Whether they needed to secure a private loan, discreetly sell some jewelry, or purchase a gift, they came to our pawn shop knowing that we value confidentiality. We will continue to cater to the elite of Hollywood as long as they need us.” Beverly Loan’s pawnbrokers not only loan against the jewelry’s value, but also add a premium if there is a Hollywood memorabilia connection.
There is an extensive list of famous women who have worn exceptional jewelry, but there are a few actresses that launched themselves, and the jewelry they wear, into legend. Elizabeth Taylor, for example, famously adored jewelry and regularly wore one-of-a-kind pieces from designers like JAR, Bvlgari, and Cartier. Marilyn Monroe helped Harry Winston become a household name by singing his name multiple times in Diamonds are a Girl’s Best Friend. The silent film actor Ruldolph Valentino, popularized the now familiar Cartier Tank wristwatch, and Hollywood actresses Mary Pickford and Marlene Dietrich wore cabochon gemstones with such regularity that they were considered status symbols in the 30s.
Audrey Hepburn’s diamond and pearl necklace in Breakfast At Tiffany’s, Julia Roberts’ ruby necklace in Pretty Women, Kate Winslet’s Heart of the Ocean necklace in Titanic, and Angelina Jolie’s emerald earrings worn at the 2009 Oscars are a few other instances of breathtaking jewelry that celebrities have famously worn.
Many stars in the early 1900s wore their own jewelry in films, until designers, both precious and costume, began creating stunning pieces to be used on set. Joseff of Hollywood started designing costume jewelry in 1928 and quickly became known as Jeweler to the Stars, just 10 years before Zimmelman became known as the Pawnbroker to the Stars He worked on many of the early 20th century’s biggest films, including: Gone with the Wind, Cleopatra, Breakfast at Tiffany’s, High Society, and Funny Face. Other important movie jewelry designers of the time include Coco Chanel, Paul Flato, William Hobè, Paul Iribe, Fred Joaillier, and Ertè. This is also the period of time when fine jewelers started opening stores in California to meet demands of the rich and famous. Van Cleef & Arpels, Cartier, and Verdura all came to Hollywood or Beverly Hills to gain more attention.
Today jewelry designers from all over the world are asked to create one-of-a-kind pieces for movies, music videos, and red carpets. These designers love having their jewelry worn by the most beautiful people on the planet, and celebrities love wearing unique and special items just for them. The relationship between Hollywood and jewelry shows no sign of slowing down.
Beverly Loan Company, known as Pawnshop to the Stars, has private offices in the heart of Beverly Hills, California. To inquire please call (310) 275-2555 or visit at 9440 Santa Monica Blvd, Suite 301.